Chocosol Origin Story
The concept of ChocoSol was originally founded in 2004 in Oaxaca, Mexico, by Michael Sacco, and has been based in Toronto since 2006. The origin of our name has links to 3 languages: English, Spanish, and French. ‘Sol’ is from the Spanish word for ‘sun’ and refers to our first 1,000 kilograms of cacao that were roasted with solar power in Oaxaca. In French, ‘sol’ means soil, acknowledging that you must have the soil of the gods in order to have the food of the gods. In English ‘soul’ reminds us of the importance of conducting our work with a good mind and spirit.
A future in which our food system and practices are people-centred, socially-just, ecological, and dignified.
To craft revolutionary chocolate that is good for mind, body, and soil.
To lead and inspire- while learning from and alongside- the craft chocolate industry to continually improve its practices, values, and standards.
To work in partnership, collaboration, and co-operation with indigenous communities across the Americas to support community-focused ecological regeneration.